Skip to main content
Back to About Orbit

Orbit's visual identity

An open path around what grows.

The logo combines an orbital path with a landscape. It describes a life in motion, where people, places and things can belong together without losing their own identity.

The light Orbit logo
The Orbit badge in light mode

The symbolism

Four parts, one connected idea.

The open path

The path represents movement and relationships. Its opening makes the shape welcoming and shows that Orbit is not a closed system.

The sun

The sun stands for human warmth, energy and clarity – technology should brighten everyday life, not make it harder to understand.

Layers of landscape

The soft layers represent Life, Hubs and everyday contexts that can overlap without becoming the same thing.

The point in orbit

The point can be a person, place, item or service. It shows that new parts can connect and find their place in the whole.

Variants

The same mark in light and dark settings.

The right variant preserves contrast, colour and recognition on every background.

The Orbit logo for light backgrounds
Light modeFor light and neutral surfaces.
The Orbit logo for dark backgrounds
Dark modeFor dark surfaces with adjusted contrast.

The colours

Calm, growth and human warmth.

Usage

Let the mark keep its character.

The logo should always be clear and have room to breathe. The badge works especially well in small, square contexts.

{
    "csrf_token": "[redacted]"
}
[]